Reputation is Built on What Trusted Humans AND Trusted Machines Say About You

In this week’s episode of Human in the Loop, we address a question that crops up frequently and goes something like this:

“I take great pride in understanding the drivers of my company’s reputation. For years, we’ve built our business on word of mouth, often getting recommendations from former clients, associates, and others that know us. These days, I know that it’s crucial to know what AI platforms are saying about my company (and how it stacks up against our competitors). But HOW do I do this? With an SEO assessment? Other?” 

Indeed, reputation is built on what trusted humans AND trusted machines say about you. First, thank you for sparing me the part where we have to debate whether reputation is an economic asset or not. It sounds like you understand that organizations with stronger reputations:

• Win more consideration 

• Earn greater trust 

• Attract better talent 

• Command pricing premiums 

• Generate more referrals 

• Receive more recommendations 

• Create stronger enterprise value 

It also sounds like you know that today, reputation is built on what trusted humans and trusted machines say about you. In a contemporary AI era, customers, journalists, analysts, investors, employees, AND AI systems increasingly rely on machine-assisted recommendations to determine who gets considered, trusted, and chosen.

In part, this has to do with CTP Visibility Advisors origin story. We answer two seemingly simple questions for our clients:

• How often are you chosen versus competitors? 

• What should you do to address your gaps?

Crucially, we don’t do this for one aspect of your visibility. We help organizations understand how their reputation is represented, interpreted, and surfaced across all top decision-making systems, including:

• Search engines 

• AI assistants 

• Media coverage 

• Reviews 

• Directories 

• Industry databases 

• Knowledge graphs 

• Analyst references 

• Authority networks 

What should you do to address your gaps? 

Then, we provide a prioritized gameplan outlining: High-impact improvements, Authority-building initiatives, Content opportunities, Media strategies, Data improvements, and more.

Over time, we can:  

• Measure business impact from reputation 

• Increase recommendation likelihood 

• Improve competitive position 

Interested? Try a free audit for yourself. Or, book a call.

Abby Lovett, Founder & AI Visibility Advisor, CTP Visibility Advisors. Author of "Super Human: 8 'SMALL' Ways to Be Super at What You Do…and Human While You Do It."