FAQs About AI Visibility

  • The practice of AI visibility ensures your story is protected, consistent, and accurately represented across AI models. (Models don't "prefer" brands; they reflect the visibility and authority signals they detect.) Strengthening those signals maximizes share of model and protects hard‑won brand equity.

    This is important because AI (mis)representation is now a fiduciary and reputational risk. Consistency is no longer a "nice-to-have." AI visibility directly mitigates:

    Lost deals

    Analyst misreads

    Brand dilution

    M&A valuation risk

    Regulatory exposure

    Talent trust and employer reputation

  • SEO helps webpages rank in search engines. It's about keywords, links, and getting a URL to appear in Google results.

    AI Visibility ensures AI models can understand, recall, and accurately represent your brand or expertise. It's about entities, claims, and being included in AI‑generated answers (even when you're not explicitly mentioned).

    Key differences:

    SEO is page‑based; AI visibility is entity‑based.

    SEO is query‑driven; AI visibility is context‑driven.

    SEO rewards volume; AI visibility rewards clarity.

    SEO focuses on ranking; AI visibility focuses on representation.

    SEO is reactive; AI visibility is preventative.

    SEO optimizes for Google; AI visibility optimizes for every AI model.

    Bottom line: SEO gets you found. AI visibility gets you chosen.

    If you want to dive deep, check this resource from PRNewswire

  • Share of model refers to how prominently and accurately your brand is represented within AI language models when users ask questions related to your category, products, or services. Think of it as the AI-era equivalent of share of voice. Instead of measuring media mentions, it measures how often and how accurately AI systems retrieve, surface, and recommend your brand.

    We're no longer in an impressions world. The fact is, we're in a share-of-model world.

  • Entity optimization is the practice of strengthening how AI systems understand and represent a specific entity (e.g, a brand, person, product, or organization). It involves ensuring that consistent, structured, authoritative signals across the web reinforce the same facts about who you are, what you do, and why you matter.

    When your entity signals are strong and aligned, AI systems can retrieve accurate information about you and reduce hallucinations and misrepresentation. When they're fragmented or inconsistent, AI fills in the gaps (and it doesn't always get it right - eek!). That's where we come in.

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FAQs About CTP Advisors

  • Credibility. Trust. Perception. These are the three pillars that guide every client engagement at CTP Visibility Advisors. They represent what we believe matters most in brand reputation, whether you're building it for humans or for AI systems.

  • So glad you asked! Our values are rooted in the CTP framework and the Super Human philosophy:

    Credibility: We practice what we preach. Our advice is grounded in 25+ years of real experience. We never overstate or overpromise.

    Trust: We operate with radical transparency. We tell you the truth about where you stand, even when it's uncomfortable. Clear is kind.

    Perception: We believe how you're perceived should be earned, not engineered. We strengthen the signals that reflect genuine reputation.

    Humanity: Behind every brand is a team of human beings navigating immense pressure. We lead with emotional intelligence. We are human beings, not human doings.

    Honesty: No jargon. No hidden agendas. No "ick." We believe knowledge should be democratized, not gatekept.

    Joy: Serious work doesn't have to feel serious all the time. We bring warmth, humor, and (dare we say it?) a little fun along the way.

    Paying It Forward: We share our lessons learned freely. We refuse to gatekeep. If we've learned something that could help, we share it.

  • Each client defines success differently, but common KPIs include:

    • Increases in pipeline demand, qualified leads (e.g., demo requests), and/or reductions in cost per opportunity

    • Increased share of authoritative answers in key outlets and key message pull-through in AI answers

    • Number of hallucinations, inaccuracies, and/or misinformation addressed or corrected.

  • I know all too well the pressures placed upon marketers today. I am extremely conscious (and empathetic!) to the conditions and have designed this advisory to be as simple as possible. For example, audit services to require approximately 5 hours of total time (from briefing to final report).

  • You betcha! We can work together on a custom topic, or draw from a few current favorites:

    • How AI Systems Interpret Your Brand — and How to Influence It

    • Reputation-Building Is Being Rewarded: What PR Pros Need to Know About GEO

    • Super Human Leadership in an AI‑Driven World

    • Building an AI-Ready Communications Stack

    • We Are Human Beings, Not Human Doings: Centering Humanity in Modern Marketing

      For bookings: abby.lovett@ctpvisibility.com

  • Our logo highlights the “evil eye,” one of the oldest cross‑cultural symbols of protection. Its power comes from a simple idea: human attention carries energy … and not all of it is benevolent.

    Across cultures, this symbol is less about literal magic and more about the belief that negative focus has real consequences. The protective version (i.e., the blue-and-white amulet in the logo design) works as a “counter‑gaze.” It absorbs, reflects, or neutralizes harmful attention before it reaches you … Just like the work of the advisory. We deliver protection and clarity.

  • Abby Lovett is the founder and CEO of CTP Visibility Advisors, based in Chicago, Illinois. She has 25+ years of experience in integrated marketing and brand reputation management, including 14 years at Ketchum, one of the world's largest public relations firms, where she served as Executive Vice President and Managing Director of the CPG Practice for North America.

    Abby has advised Fortune 100 companies and bold disruptors across retail, CPG, wellness, and franchise systems. She holds an M.S. in Communication Systems Strategy and Management from Northwestern University and a B.A. in English Composition from DePauw University, where she currently serves on the Board of Advisors for the School of Business and Leadership.

    She is the author of Super Human: 8 "SMALL" Ways to Be Super at What You Do…and Human While You Do It. She’s the creator of the lovably low-fi “Dear Abby” YouTube series on AI visibility, GEO, and being human at work.

    Her specialty: ensuring AI tells the story you actually earned.

    Learn more about Abby →

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    What industries do you serve? [NEW]

    CTP Visibility Advisors works with brands and leaders across a range of industries, with particular depth in:

    Retail and e-commerce

    Consumer packaged goods (CPG)

    Wellness and lifestyle brands

    Franchise systems

    Professional services

    Local businesses across all service categories

    If you're not sure whether we're the right fit, reach out — we're happy to have an honest conversation about it.

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  • Absolutely. Agencies are one of our core segments. We help small-to-midsize agencies in three ways:

    AI Snapshot: A rapid, agency-branded diagnostic designed to create executive-level urgency in pitches and new business pursuits. Turnaround: 5 business days.

    Resellable AI Audits: Comprehensive audits packaged as a productized offering your agency can resell to clients — including scorecard, roadmap, and governance framework.

    Fractional Chief AI Visibility Officer: An embedded strategic role that installs a defensible AI visibility revenue function without the expense of a full-time executive hire.

    Most agencies recoup their investment after closing just one AI visibility audit. If your team needs to get sharp on AI visibility fast, let's talk.

  • Dear Abby is a YouTube series where Abby anonymizes and answers real questions she receives through her work at CTP Visibility Advisors. Topics range from AI visibility and GEO strategy to building AI-ready communications stacks to navigating layoffs and career transitions.

    The series is designed to be a safe space to gain a little bit of sanity in the marketing world today. Episodes are short (typically 15 minutes or less), conversational, and deliberately non-gatekept.

  • Super Human: 8 "SMALL" Ways to Be Super at What You Do…and Human While You Do It is Abby Lovett's first book, published by CTP Visibility Advisors, LLC.

    It's a raw, vulnerable, data-backed exploration of modern professional life that refuses to separate the human condition from business performance.

    The central premise: the "small" things (the ones we skip over, dismiss as too basic, or assume don't matter) are the ones with the most outsized impact.

    The book covers eight “SMALL” principles split into How Work Works (Preparation, People, Presence, Post-game) and How Humans Work (Physical, Psychology, Pausing, Partnering).

    Its philosophy is the backbone of CTP's advisory work and workshops.

  • CTP Visibility Advisors is based in Chicago, Illinois. We work with clients across the United States.