“You are a human being, not a human doing.” (Part 2)
This episode of Dear Abby (and this post) comes with a trigger warning, as we talk about death by suicide. If you are at risk of self-harm, please step away from your screen right now and reach out: 988 Suicide & Crisis Lifeline — call or text 988 Crisis Text Line — text HOME to 741741 (free, 24/7). These resources are free and immediate; reaching out is not dramatic. It's a key step in prevention. Research confirms that talking about suicide does not "put the idea in someone's head." Quite the opposite, in fact. Saying it out loud is how we help.
“You are a human being, not a human doing.”
Outside of requests about AI visibility, the question I hear the most is, “I’ve been laid off (or I think I’m next). What do I do?” If you’re in a dark/uncertain space, and you want tactical, helpful, non-gatekept content, this one is for you. Also, shout out to my mom who loves to remind me, “You are a human being, not a human doing.”
AI-READY COMMUNICATIONS STACKS
In this week’s Dear Abby episode, we’re tackling two of the biggest questions I received after last week’s deep dive on AI‑ready press releases: “I wrote the perfect AI‑ready press release… now what do I do with it?” “How do all the pieces—press releases, wires, FAQs, CEO memos, owned channels—fit together in an AI‑ready comms stack?” If you’ve been wondering whether wire services still matter in 2026, the short answer is: yes… but not for the reasons you think. We’re no longer optimizing for impressions—we’re optimizing for share of model. And that changes some things. In this episode, I break down: Why wire services now function as AI ingestion channels When to use a wire (AI‑critical, entity‑defining, or canonical updates) How wires, pitching, and owned channels work together What an AI‑ready comms ecosystem looks like in practice Why Airbnb is consistently cited by LLMs as a top‑tier example of entity optimization. If you’re building brand reputation in an AI‑mediated world, take seven minutes and give this a listen.
PRESS RELEASES IN A GEO WORLD
In this episode of Dear Abby, Abby Lovett breaks down one of the most common (and quietly anxiety inducing) questions she gets from PR and marketing leaders: How do you structure a press release for an AI mediated world? Abby explains why the press release still matters, why its structure now carries even more weight, and how it seeds the information LLMs use to build knowledge panels, summaries, and brand authority. She walks through the exact components that make a release “AI ready,” including factual, outcome-driven headlines; high signal subheads; a metrics-rich first paragraph; structured fact sections; narrative framing; jargon-free executive quotes; third party validation; and future looking context. (A quick bonus section at the end covers FAQs about FAQs, too!) If you want the downloadable one-page guide Abby references, email her at abby.lovett@ctpvisibility.com.
INTRO EPISODE LINK HERE
An introduction to the series and why we need a safe place to ask “embarassing” questions about AI Visibility and brand building today.