Resource Library

Navigating the Shift: A Comparative Analysis of Web Search and Generative AI Response Generation

“This paper presents a large-scale empirical study quantifying the fundamental differences between the results returned by Google Search and leading generative AI services.”

-University of Toronto, Canada

Inside PR 2026: Trends, challenges and what’s next

“How PR pros are evolving their strategies for a new era.”

-Cision

State of PR 2026

“Get more insights, benchmarks, and practical takeaways to strengthen your strategy and secure your seat at the leadership table.

Download the 2026 State of PR report to stay ahead of what’s next for PR. “

-Meltwater

What is AI Reading?

“This study explores how modern generative AI systems cite sources in response to realistic user prompts.”

-Muck Rack

Top Predictions to Inform 2026 Comms Strategies

“CCOs face accelerating misinformation and disinformation, a rapid pace of change, and AI-induced transformation of their function and the broader workforce. Use Gartner’s five predictions to prepare to manage the disruptions and opportunities that Communications will face in the next four years.”

-Gartner

The Earned Media Edge Achieving Word of Mouth at Scale in 2026

“Media relations is becoming 'machine relations’”

-Stacker