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Research, analysis, and strategic perspectives on AI visibility, discoverability, reputation, and the future of brand interpretation. To receive on an on-going basis, sign up for our newsletter:
Running in Citation Circles?
In late January, an Adweek article dropped that featured four independent research firms all confirming the same thing: YouTube had overtaken Reddit as the top social citation source for AI platforms. Reddit's stock tanked on the news…and I got a lot of questions about the need to pivot to video. In this episode, we look at what the data says and figure out what it means for your brand.
How To Not Lose You When You Lose Your Job
This week we’re tackling the really tough second half of last week's question: “That job was a huge part of my life. (If I’m being honest, it WAS my life.) To say I feel naked and alone right now is an understatement.”
“I’ve been laid off (or I think I’m next). What do I do?”
In my email signature at work, I include “human being.” Perhaps this is why I receive questions about being a HUMAN at work (in addition to questions about AI visibility and integrated marketing). Among all the “human” questions I’ve received of late, there is one that seems to be a near-constant. Arguably, it’s the penultimate question from humans in corporate America in 2026: I have been laid off or I think I’m about to be laid off. What do I do?