Press Releases Built for an AI World

AI Visibility BasicsHumans and AI
Written By Abby Lovett

In this installment of Dear Abby, I answer one of the most frequent questions I get from PR pros and marketing leaders: what do I need to know/do/change in my press releases to maximize its visibility across LLMs?

Many seasoned practitioners quietly worry they’re “missing something” or that the good ‘ol release is dead. Quite the opposite. Press releases have become more important than ever since they teach large language models how to understand brands, products, and leaders. A well-structured release reduces hallucinations, increases retrievability, and strengthens your authority footprint. Check it out.

As always, if you have questions about GEO, AI visibility, or the future of PR, send them my way. I’m here to help.

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Abby Lovett
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