Does anyone else remember the phrase “spray and pray” in PR? (And does anyone else still get grossed out by it?!) Same. (Copy)

In this installment of Dear Abby, I answer one of the most frequent questions I get from PR pros and marketing leaders: what do I need to know/do/change in my press releases to maximize its visibility across LLMs?

Many seasoned practitioners quietly worry they’re “missing something” or that the good ‘ol release is dead. Quite the opposite. Press releases have become more important than ever since they teach large language models how to understand brands, products, and leaders. A well-structured release reduces hallucinations, increases retrievability, and strengthens your authority footprint. Check it out.

As always, if you have questions about GEO, AI visibility, or the future of PR, send them my way. I’m here to help.

Episode link