Insights
Research, analysis, and strategic perspectives on AI visibility, discoverability, reputation, and the future of brand interpretation. To receive on an on-going basis, sign up for our newsletter:
Reputation is Built on What Trusted Humans AND Trusted Machines Say About You
“I take great pride in understanding the drivers of my company’s reputation. For years, we’ve built our business on word of mouth, often getting recommendations from former clients, associates, and others that know us. These days, I know that it’s crucial to know what AI platforms are saying about my company (and how it stacks up against our competitors). But HOW do I do this? With an SEO assessment? Other?”
Indeed, reputation is built on what trusted humans AND trusted machines say about you. In this week’s piece, I share how we answer two seemingly simple questions for our clients:
How often are you chosen versus competitors?
What should you do to address (and track) your gaps?
Building Your AI Foundation and Exhuasted? You’re Not Alone.
Every time I’ve heard/read direction akin to, “Don’t blame the tool, blame the foundation” I get annoyed. VERY annoyed.
If these solid foundations were out there just laying around and all it took was “15 minutes to upload the documents to Claude,” we wouldn’t be seeing the rise of AI “brain fry.” Lets talk about what it really takes to build right from the beginning.
GEO ain’t SEO…
May 5, 2026
When I speak about GEO and people say, “So basically you do SEO?” I take issue. In a word, no.
Running in Citation Circles?
In late January, an Adweek article dropped that featured four independent research firms all confirming the same thing: YouTube had overtaken Reddit as the top social citation source for AI platforms. Reddit's stock tanked on the news…and I got a lot of questions about the need to pivot to video. In this episode, we look at what the data says and figure out what it means for your brand.
How To Not Lose You When You Lose Your Job
This week we’re tackling the really tough second half of last week's question: “That job was a huge part of my life. (If I’m being honest, it WAS my life.) To say I feel naked and alone right now is an understatement.”
“I’ve been laid off (or I think I’m next). What do I do?”
In my email signature at work, I include “human being.” Perhaps this is why I receive questions about being a HUMAN at work (in addition to questions about AI visibility and integrated marketing). Among all the “human” questions I’ve received of late, there is one that seems to be a near-constant. Arguably, it’s the penultimate question from humans in corporate America in 2026: I have been laid off or I think I’m about to be laid off. What do I do?
Does anyone else remember the phrase “spray and pray” in PR? (And does anyone else still get grossed out by it?!) Same.
Last week’s deep dive into giving the humble press release an AI‑ready glow‑up set my inbox on fire in the best way. This week’s (seven‑minute) Dear Abby episode covers the follow‑up questions:
Does anyone else remember the phrase “spray and pray” in PR? (And does anyone else still get grossed out by it?!) Same. (Copy)
Many seasoned practitioners quietly worry they’re “missing something” or that the good ‘ol release is dead. Quite the opposite. Press releases have become more important than ever since they teach large language models how to understand brands, products, and leaders. A well-structured release reduces hallucinations, increases retrievability, and strengthens your authority footprint. In this installment of Dear Abby, I answer one of the most frequent questions I get from PR pros and marketing leaders: what do I need to know/do/change in my press releases to maximize its visibility across LLMs?
AI Visibility Is Now a Corporate Priority. So, Who Owns It?
Last week’s WSJ piece re: AEO/GEO/SEO made one thing clear: AI Visibility is now a corporate priority. It also exposed a big gap: who’s actually accountable for it.