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Research, analysis, and strategic perspectives on AI visibility, discoverability, reputation, and the future of brand interpretation. To receive on an on-going basis, sign up for our newsletter:
“I’ve been laid off (or I think I’m next). What do I do?”
In my email signature at work, I include “human being.” Perhaps this is why I receive questions about being a HUMAN at work (in addition to questions about AI visibility and integrated marketing). Among all the “human” questions I’ve received of late, there is one that seems to be a near-constant. Arguably, it’s the penultimate question from humans in corporate America in 2026: I have been laid off or I think I’m about to be laid off. What do I do?
Does anyone else remember the phrase “spray and pray” in PR? (And does anyone else still get grossed out by it?!) Same.
Last week’s deep dive into giving the humble press release an AI‑ready glow‑up set my inbox on fire in the best way. This week’s (seven‑minute) Dear Abby episode covers the follow‑up questions:
Does anyone else remember the phrase “spray and pray” in PR? (And does anyone else still get grossed out by it?!) Same. (Copy)
Many seasoned practitioners quietly worry they’re “missing something” or that the good ‘ol release is dead. Quite the opposite. Press releases have become more important than ever since they teach large language models how to understand brands, products, and leaders. A well-structured release reduces hallucinations, increases retrievability, and strengthens your authority footprint. In this installment of Dear Abby, I answer one of the most frequent questions I get from PR pros and marketing leaders: what do I need to know/do/change in my press releases to maximize its visibility across LLMs?